Born with a storyline in my head & notebook in hand.
I’ve always loved to find, write and tell stories. As a child all I ever wanted was to write stories. At age 10, I was writing and distributing my first newspaper, The McKendrick Avenue News. I chased stories on our street for my paper and recall passionate conversations with my mother who established a strict code of ethics, curtailing my investigative research. This code meant no reporting any gossip and my mother had to approve all content. When I gave her a spiel on “freedom of the press” she threatened to shut down the publication altogether.
For more than 20 years I’ve worked in journalism, public relations and content marketing. My career kicked off as a rural reporter with WIN TV progressing to senior opportunities with News Ltd and Australian Associated Press.
I’ve covered and written every type of story from supporting local farmers to business leaders, interviewing royalty and prime ministers. I’ve reported on natural disasters, crime, health, sports, education, business and financial markets.
Experience + Content + Compassion + Media Networks = Success
Experience: I work with leaders in a range of industries. Fast-paced newsrooms have taught me to change gears quickly. I can teach you to be media ready, capitalise on trending news and adapt your message for greater impact.
Content: As a seasoned journalist I know how to write for impact. My nickname is “Super Snoop” as I dig and come up with ideas for a story. Experience in PR and content marketing has broadened my storytelling skills. These are all learnable skills I can pass onto you.
Compassion: I’m known for my sensitivity and lead through humility. I’ve witnessed the best and worst of humanity. I understand telling your story and seeking exposure takes vulnerability and courage so will walk with you on that journey.
Media Networks: I continue to write for various publications. Throughout the years, I’ve built and continue to build strong media contacts and love passing them on a good story to tell, including yours.
I understand the challenges of juggling family life, being an entrepreneur and navigating whatever life throws at you!
Inspiring women to share great stories
In 2015, I launched an agency to address a market gap for a service that combined PR, media training and content marketing. Gaining influence and visibility for clients is more than traditional media exposure with PR evolving enormously in recent years.
Women have amazing business, personal and community stories to share. Changing the status quo of the under-representation of women as media sources, elevating their voice and influence sits front and centre of my purpose.
In harnessing my PR and media skills over the years, I pledged to help as many women leaders and change-makers as possible gain greater visibility. I’ve been encouraged, mentored and supported by amazing women business leaders in my quest.